This is seriously important. Tailor your CV. Don't think that a generic run down of your working life will suffice. First of all, if you've changed careers at any point then a lot of stuff from your previous career will be completely irrelevant and should only be referenced minimally (so that there isn't a blank spot in your working history). Focus on the relevant stuff and re-write your CV to direct every point back to the job you are applying for. Don't expect the employer to connect the dots do it yourself! If you achieved something massive in a completely different job; specify the skills it demonstrates and why they would be useful for the job you want now. A generic CV won't tell an employer much. If someone else is competing for the job with a CV that targets everything back to the job they are applying for, they will have the employer's attention. Well, that's what we at WhatCulture think constitutes a great CV. Is there anything we missed? Hit us up in the comments with your opinions on the matter.