Urban Dictionary states that hipsters are a subculture of men and women typically in their 20s and 30s that value independent thinking, counter-culture, progressive politics, an appreciation of art and indie-rock, creativity, intelligence, and witty banter. The hipster demographic is catered for in shops including Urban Outfitters and American Apparel, with fashion styles leaning towards thrift-shop inspired clothing, wide-rimmed glasses and old school trainers. Often criticised for pretensions and a snub on alternative styles, hipsterism is seen predominantly as a state of mind with fashion statements intertwined to create this genre of intellectual androgynous hairstyle-sporting individuals. They're greener than the rest of us, they love anything artisan, cold-pressed juices are a breakfast favourite, and many of them own a fixed-gear bike. And if you're dating one of these individuals, you're sure to know a few other things that the non-hipster expert does not.