Whats the best way to advertise a new album? With giant Colossus of Rhodes sized statues ofyourself. The most expensive music product promotion ever, Sony built 9 32-foot tall statues of Michael Jackson wearing bandoliers to advertise for the HIStory album. The statues were placed in strategic locations in Europe in 1995, and one even took a barge trip down the River Thames. Some statues were dismantled and others may be in storage at Sony, but this one has remained standing in a McDonalds parking lot in Best, The Netherlands. Theres something appropriate about a personality as gargantuan as Jackson being next to a place as common as McDonalds. He was a worldwide phenomenon among people from all walks of life, kind of like the Royale with Cheese.