Michelle Phan is a beauty blogger who specialises in make-up tutorials, product reviews and style tips. Through YouTube, she has amassed a network of fans who use her videos as a guide to get ready every single week as well as creating a career for herself as a make up artist to the stars. She has even been hired by Lancome as an official makeup artist after she featured the company's products in a couple of her videos. Phan has built a small industry around herself off the back of her YouTube fame, owning a business called Ipsy which focuses on providing make-up advice and sales as well as monthly subscriptions, and she has worked with L'Oreal to create her own makeup line. To date, her most popular videos (and the ones that made her famous) are her Lady Gaga-inspired looks, showing you how to recreate the makeup from her eccentric music videos. Subscribers: 6.5mLifetime views: 947,857,404Annual Channel Earnings: $3.8m