Wrigley's, having already conquered the fruit-chew market with Starburst (formerly Opal Fruits), launched their own range of jelly beans in the 1990s named Joosters. These sugarific sweets were encased in a hard shell, but contained a strong-flavoured, soft jelly inside once they were bitten into. Presumably horrendous for children's teeth, these delicious sweets were discontinued in the UK - although they remain available in the US, but they have been renamed as simply Starburst Jelly Beans.