12 Biggest Brand Blunders In History

By Chris Waugh /

3. KFC Mis-Translated Their Famous €œFinger-Lickin€™ Good€ Slogan Into Chinese, Telling The Public To €œEat Your Fingers Off€

Between 1956 and 2011 KFC used the slogan €œ"finger-lickin€™ good€" in order to help promote their product. However, when the company attempted to translate it into Chinese, they made a complete hash of things.

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Using a direct translation rather than allowing for language variation, KFC advertised in China using the slogan: €œEat your fingers off.€ Needless to say, a large proportion of the Chinese proportion were confused - and scared - by such a prospect€