What is it with Pimms and the British? Much like queuing up, fighting in said queues after eleven pints or that Keep Calm and Just Off Yourself sign, its become a mainstay of Britishness. Why? Moron after moron will update their social media statuses to witless drivel like, Mmmmmm, its Pimms oclock or Sun! Sun! Sun! Pimms! Pimms! Pimms! and other vacuous toss as if this is something to not feel ashamed about. Its the stuff in the back of your drinks cupboard that should only be touched when every other alcoholic beverage has been consumed, including the bleach. But even under those circumstances, and given the choice, drinking a glass of warm spit sounds far preferable.