It's quite thrilling to learn that even the most famous of memes are created from already established material. How "True Story" is with How I Met Your Mother, "The Most Interesting Man In The World" is with the Dos Equis advertisement campaign. Characterized by Jonathan Goldsmith, "The Most Interesting Man In The World" is another meme that shares a coveted history in the world of memes. The notion behind the meme is usually to represent an ideal response that is opposite of that direct activity, claiming that "I don't always X when I Y, but when I do I Y before X." The original version of Dos Equis and tippling beer is replaced by something humorous and exciting to garner laughs and tongue-in-cheek moments. "The Most Interesting Man In The World" has been somewhat on a rise the past two years, with an increase in shared memes and new catchphrases being posted. Jonathan Goldsmith himself even sees the parody of his advertisement as a form of merriment. What makes the meme highly amenable, however, is how it's connected to literally every activity known to man. Drinking, gaming, film, jogging, showering, etc. have all been remarked at some point, and it will only broaden in scope as the years go by.