Timmys beats any coffee chain in the world for many reasons: it's reasonably priced, delicious (despite the rumours that they were putting cocaine in it to get people addicted to it that just was not true) and the donuts are incredible. What's more, when its -40 degrees outside, the best thing in the world is a hot bowl of Tim Hortons chili. It seems to be the way to get the job in an interview to just bring a box of donuts and some coffee for everyone there. A hockey game in Canada just would not look right without a red cup in the hand of every fan in the stands, and it's a feeling of home for Canadians when they see their first Tim Horton's after being away for any length of time. If you know what "Roll up the rim to win" means, you've spent enough time in Canada to understand.