20 Mind-Blowing Facts About Pepsi

By Chris Waugh / December 29, 2018

17. A Key Marketing Ploy For Pepsi During The 1970s and 1980s Was To Highlight The Fact They Had Beaten Coca-Cola In Blind-Tasting Tests

In 1975, the company encouraged consumers to "Take the Pepsi Challenge" - which involved drinking Pepsi out of one plain cup and Coca-Cola out of another. The consumer would then be asked which they preferred - and the results showed a preference for the flavour of Pepsi.

As a result, for the last 25 years of the 20th Century the PepsiCo used the fact that people supposedly preferred their product to Coca-Cola in blind-tasting tests in commercials and advertisements.

This famously became referred to as the "Cola Wars".