RRP: £199 Properly premium and styled to match, the LG Watch Urbane is designed to be a truly attractive and classically appealing solution to the smartwatch dilemma. Forget the square screen of the Apple Watch: the Urbane is fronted by a 1.3in, fully circular OLED display that, from a distance, is easy to mistake for a real analogue ticker. With at-a-glance alerts and the standard Android Wear feature set including Google Now functionality for talk-to-your-watch wizardry LG's flagship wrist-wrapper is high-end to the core. From its stitched leather strap to the stainless steel surround, the Urbane is a truly wearable smartwatch that wouldn't look out of place at work or play. Less instantly recognisable than an Apple Watch, the LG Watch Urbane also benefits from a kind of esteemed subtlety which sets it apart from the standard pack of silicon-strapped smartwatches. Yes, it's quite thick, lacks GPS and will set you back just shy of £200, but it's a darn sight more distinctive than the Apple Watch and has a better battery, too.