Presenting The World's First Ever Cold Activated Skis

By WhatCulture / February 23, 2013

Coors Light and K2 have introduced the first-ever cold activated skis and snowboards, just in time for the snow to return. The pair have put together an elite team of world-class K2 athletes in the shape of Andy Mahre, Zach Crist, Shaun McKay, Ryan Schmies, Dan Ray and Tim Eddy - affectionately known as the Coors Light Six Pack - for a four-part documentary showing what it€™s really like to live for the cold...