It appears that Rickie Lambert is very much on the radar with the Southampton man being seen as the perfect man to score the goals to keep West Ham up. However, their Premier League rivals will not be keen to let their star striker go, meaning that the Hammers may have to spend over the odds to get their man. Some people may be cautious about investing too heavily in the services of a 31-year-old; they might point to the fact that there are younger options available. Nevertheless, I suspect that they are looking towards Lamberts reputation of scoring goals at Premier League level. Last season, the striker registered 15 goals in the league no English player was able to score more. This season he has managed to find the net six times from his 17 league games; he has also laid on five assists for his teammates. Further stats included 2.6 shots and 1.1 key passes per match, I think the majority of fans would conclude that he would significantly improve the attacking options that West Ham currently have available to them.