The apex of all Batman advertisements, Joel Schumachers Batman & Robin took the toy-lines then disappointing, record-breakingly high-sales (following the failed campaign of Tim Burton) and injected unprecedented toyeticity into its marketing. Its is masterpiece of juggling, managing to include a wide array of action-figures and their various outfits, vehicles and accessories into its relatively succinct two-hour running time. Introducing a female-hero to its collection was a genius appeal-broadening move on the part of Schumacher and the Kenner Corporation. In a classic case of awards-panelists being out of touch, Schumachers work has attracted a fraction of the recognition Christopher Nolans latest Batman campaign, despite his toy-line out-selling Nolans significantly.