10 Shameless Attempts By TV Shows To Boost Their Ratings
10. L. A. Law's Lesbian Kiss
These days, it's not all that uncommon: The seemingly heterosexual female character is seduced - or at the very least given extreme pause - by a potentially lesbian or bisexual temptress. It's happened in everything from The Simpsons (Marge Simpson kisses Lady Gaga) to Community (Annie goes in for a kiss with Britta). But when did it first begin?
The answer is in the nineties legal drama L. A. Law, in the episode "He's A Crowd". The kiss occurred between C. J. Lamb and Abby Perkins, and created an enormous amount of controversy and publicity, given the fact that the character of Abby Perkins had never expressed an interest in woman (nor did after). Even though several sponsors pulled their ads from the show, the episode pulled in a huge number of viewers and renewed viewer interest - L.A. Law went on to run for another three seasons.
Michele Green, who played Abby, later went on to confirm that the kiss was nothing more than a ratings ploy (writer David E. Kelley, who wrote the episode, went on to use the "lesbian kiss" in two other shows). Since then, the "lesbian kiss" episode has become a prominent trope in television, with the New York Times noting that it regularly occurs during "sweeps" periods, when broadcast networks determine advertising rates.