20. "Then Get Me His Non-Union, Mexican Equivalent!" - Mr. Burns
Episode: A Star Is Burns (6x18) Mr. Burns decides to enter the Springfield film contest and demands Smithers finds him Steven Spielberg. When Spielberg's unavailable, Burns settles for his Mexican incarnation. When to use it: When you can't have your number one choice (Coke) and only the next best thing will do (Pepsi).