Amell has been an active supporter of a variety of charities, most notably F**k Cancer. That is where part of the money from his wine company goes, and he has also lent his face to t-shirts sold to raise money for the organisation. He recently launched a new campaign, one that will benefit the charities Stand For Silence and Paws & Stripes. Once again he launched t-shirts with his face on it, this time alongside a definition of a new word: sinceriously. Amell said: Its a campaign to get people talking. And what better way to get people talking than by creating a new word. Of course, this neologism shouldnt be too much of a surprise