Every year the naysayers claim that falling ratings signal the demise of the show. There is a particular type of fan who pours over BARB ratings and audience share statistics using a fine tooth comb, with the intensity and frenzy of a frustrated parent trying to yank nits out of their childrens' hair. But the figures are understandably affected by changing viewing habits and increased choices of what to watch, how and when. The drop has not been as steep as many predicted - a testament to the consistency of a show that is now on an unbroken ten year run. And right now the wave of popularity is huge, especially when we consider the global picture. Doctor Who is now even considered marketable enough to warrant its own Lego set and a leading role in the forthcoming Lego Dimensions console game. The viewing figures for Series Nine are unlikely to reverse the trend. Increasing competition from other channels and today's 'I'll watch it when I finally get round to it' mentality mean that the stats will continue to drop. In fact without the spike of a new incumbent in the title role, the naysayers may have a field day. Thankfully, the figures present an incomplete picture, one that doesn't mean the show is losing its appeal. In September BARB will be launching its beta "TV Player Report" which will collate viewing figures from computers and mobile devices. Whether it will be effective enough to make a difference to Series Nine figures remains to be seen.