Loki Season 2 Episode 2 Review - 6 Ups & 2 Downs

8. Down - Product Placement

Product placement has literally been ever-present throughout the history of the MCU. From Tony Stark's Burger King, through to the gratuitous shots of the Chevrolet logo in The Winter Soldier, and even Scott Lang working at a Baskin Robbins in Ant-Man, there has been no shortage of corporate advertising in the franchise.

Loki joined this long list with something similar to Ant-Man's job at the ice cream shop. The end of episode one saw Sylvie find herself in a McDonalds, and in this episode, she now had a job there.

Kevin Wright, Executive Producer for the series, has spoken previously about the decision to include McDonalds in the series, and his reasoning does make sense, using something everyone can recognise and relate to in order to portray the feeling of Sylvie choosing a normal life.

However, even with that being said, there was still something a little jarring about Loki and Sylvie having an important conversation about the fate of the entire universe, arguably the greatest threat the MCU has ever faced, in a Maccies car park.