It was just after Bound for Glory 2011 that James Storm captured the TNA World Heavyweight Championship that his partner Bobby Roode failed to win at the PPV. Turning heel, Roode attacked Storm with his signature beer bottle and won the title which he would keep until Austin Aries cashed in Option C nine months later. During those nine months, Roode would feud on and off with his former partner over the title. Their blowoff match came almost a year after they split. At Bound for Glory 2012 in Phoenix Arizona. Held under Street Fight rules with King Mo as the special guest enforcer (for reasons unknown to this day) the two former members of Beer Money beat the living hell out of one and other. Chairs, tables and even thumbtacks came into play during this epic brawl. Some might say they did too much, but they were determined to end their year long feud with a bang and they succeeded. Storm finally got revenge on the It Factor when he smashed his beer bottle over Roode's head one year in the making.