10 Best Gimmicks In WWE Right Now

10. The New Day

The New Day came dangerously close to running out of steam a few months ago. Their lengthy Raw Tag Team Title reign became a joyless march towards breaking Demolition's long-held record by the end, and things got even worse when they finally dropped the straps. WWE hadn't a clue what to do with one of their most marketable acts, and they became staler than month-old bread, cutting identikit weekly promos as they bounced from one incomplete lower midcard angle to another.

Moving the trio to SmackDown in the Superstar Shake-Up was a masterstroke. Placing them in a brand new environment has completely rejuvenated their act, and while the New Day gimmick isn't as fresh as it used to be, the past few months prove it still has legs.

This is largely down to The Usos, whose heelish malevolence has given Big E, Kofi, and Woods a perfect set of antagonists to bounce off, but the trio have held up their end of the bargain too. Yes, the pop culture references can be annoying, but they still know how to keep the crowd entertained three years into their gimmick's lifespan - no mean feat in this era of frighteningly short attention spans.