10 Best Wrestlers Who Never Held The WWE Title (And When They Should Have Won)

10. ​Rick Rude (SummerSlam 1990)

"Ravishing" Rick Rude was one of the greatest heels in WWE history, but he never got any higher that the Intercontinental Championship.

Still, his victory for the title came at the expense of The Ultimate Warrior, so when Warrior eventually won the WWE Championship, Rude was a natural challenger for the belt.

Warrior won the steel cage match between the two at SummerSlam 1990, but it Rude could have easily come away as champion. The cage match, though meant to prevent interference, provides a handy way to give a babyface a cheap loss without a pinfall.

A foreign object, given to Rude by his manager Bobby Heenan, could have rendered Warrior unconscious long enough for Rude to escape the cage's confines.

Warrior's run ended up coming to an inauspicious end at the hands of Sgt. Slaughter at the 1991 Royal Rumble, which merely served as a transitional reign to put the belt back on Hulk Hogan.

Had Rude ended Warrior's reign, he could have been a moneymaking heel champion and WWE could have even kept him from jumping to WCW.