10 Best WWE Gimmicks That Were Only Used Once

10. Psychotic Wrestling Clown

It's important to distinguish the difference between most wrestling clowns and...well, Doink, mostly because WWE themselves never bothered to for fans that only found the show from the Attitude Era and beyond.

A product of the (mostly) post-Hulk Hogan/pre-New Generation 1992/1993 experimental period, Doink felt like a clap-back to critics that had long suggested that Vince McMahon's vision of pro wrestling had always been a circus. Sports Entertainment grew the industry through globalisation and licensing, not necessarily creative innovation. Territories and wrestlers still made money in the 1980s, but McMahon wanted all of it and the men he paid handsomely were happy enough with the renumeration and acclaim they'd receive to be part of his relentless travelling sideshow.

It'd be enough to send anybody apesh*t, which is ostensibly what happened to Doink at some point in his character's life. The performer behind the paint could wrestle - announcers always got this across - but had selected this specific persona to (badly) mask the psychotic urges and tendencies he indulged in between the ropes.

It'll almost never return, nor be given a fairer appraisal. That value range Money In The Bank cameo, in all its listless sadness, spoke to what the organisation actually think about it.