10 Big Questions About Jinder Mahal As WWE Champion
10. Will WWE Draw In India?
Universally (and somewhat unfairly) considered the main reason Jinder Mahal is now somehow SmackDown Live!'s top star, WWE's attempt to move in on the largely untapped Indian market has been the contentious rationale even since he even became Number One Contender.
But what exactly can the company hope to achieve from the strategy?
Population appears to be the biggest positive for their aggressive approach. India has an approximate population of 1.3 billion people, which in Vince McMahon's mind presumably means an eight-figure turnover in hastily designed 'Maharaja' t-shirts and wristbands when the group next tour the country.
Previous experience with the marketplace suggests that volume is not the problem, but conversion is key. WWE are looking for buys, not eyes, effectively. YouTube videos from official and unofficial WWE outlets do enormous numbers in India, with such a thirst for the product that the part-parody/part-tribute 'Angaar TV' even earns over 3 million views for select videos of their lovingly recreated Royal Rumble and WrestleMania moments.
Jinder himself spoke on Chris Jericho's podcast of promoting the Great Khali on a show to tens of thousands, but noted that without proper organisation and security, it was near-impossible to monetise through the traditional means. WWE will be hoping Mahal's own title run will generate even more interest than the giant's own infamous run.