Although Randy Orton's match against Seth Rollins didn't quite reach the standard set last week by the WWE Champion and Neville, it did manage to tease us with a title change just as last week's bout did. This time, however, it was Sheamus who prevented Orton from pinning Rollins after an RKO. Sheamus's subsequent attempt to cash-in his Money In The Bank briefcase and win the WWE World Heavyweight Championship himself was thwarted in turn by The Viper. This isn't the first time that WWE have done a false cash-in, and the question must be asked: Does it ruin the drama when it comes to a real cash-in? It's like the little boy who cried wolf. The next time Sheamus attempts a cash-in on TV (if he even gets the opportunity, with SummerSlam looming large) will anyone be drawn in enough to believe it might actually happen? It could be argued that this is exactly the way a heel with the briefcase should behave, by denying fans the excitement of a genuine cash-in. Still, surely WWE could think of more creative ways to remind us of the importance of the briefcase without teasing false cash-ins? It's unlikely that it'll happen, but it's not too late for the briefcase to be on the line at SummerSlam.