10 Biggest Problems Facing WWE Creative At The Moment

2. Working Around Their Biggest Stars' Schedules

It’s easy to criticise the slew of bland, momentum-less storylines that escape from WWE Creative meetings, particularly at this time of year. Those complaints are valid, but it’s worth noting that the company’s two biggest stars both operate on part-time schedules, and that Creative are often charged with maintaining interest without their two strongest drawing cards.

Brock Lesnar is back on Raw, and John Cena will return to SmackDown on July 4th. Both shows are far more enjoyable when they’re around, but they’ve both reached a stage where they can essentially work when they want. This is to their benefit, but the company’s detriment, and Creative regularly struggle to produce unmissable television without them.

This wouldn’t be a problem if the company still knew how to build new stars, of course. The likes of Kevin Owens and Seth Rollins are great, but they’re certainly not on Cena or Lesnar’s level. Building these wrestlers up to match the part-timer’s importance would be the obvious goal here, but optimising the product without the company’s two biggest assets can’t be easy, and conforming to their schedules probably isn’t conducive to planning and executing storylines.