10 Biggest WWE Creative Mistakes Of 2018

10. Brock Lesnar Retains

Oh boy. What a total, all-out shambles this one decision caused.

WWE had already, to promote WrestleMania 34's main event, conditioned its audience to not care about Brock Lesnar, who approached the role with a method actor's conviction. The idea, and it was a risk in itself, was to make us so apathetic towards the Beast that we'd somehow care about Roman Reigns by virtue of him not being Brock Lesnar. The thing is, Seth Rollins also wasn't Brock Lesnar. Nor was Finn Bálor. This "lesser of two evils" pitch did not work, because WWE conspired to make the lesser of two evils the second most alienating performer on the roster.

And then, in a total shocker, Lesnar only went and defeated Roman in New Orleans. Less shockingly, nobody gave a f*ck.

As Roman Reigns found himself soaked in his own blood, fans, ignoring comprehensively any ingrained human sympathy, hurled beach balls around the Superdome. Even WWE's Guy couldn't get it done against a mercenary who couldn't give a sh*t. Roman looked like a loser - even more so, when he moaned about the shady deal as if it were all a worked shoot of sorts. The detached irony of April 8 escalated into a spring/summer/brand-wide resentment as RAW, devoid of its critical narrative focal point, turned into a parade of the rank-and-file doing unanimously meaningless and often very lame things.

And, since WWE's big idea to reheat Roman was to programme him with Jinder Mahal, we forgot "tedious".