10 Booking Decisions AEW Should Make Before Double Or Nothing 2023

10. Move On From The Firm

Yes, already.

Listen, The Firm sounded good on paper. Stokely Hathaway's new group debuted at All Out and helped pave the way for MJF to win the 'Casino Ladder Match'. Then, eh... things have been rough ever since. Start Googling something like, "The Firm AEW" and you'll see the top result is: "The Firm AEW members".

People don't even know who's in the stable! Honestly, at this point, just scrap the whole thing - MJF doesn't need the backup these days, and The Firm concept is only starting to hold Ethan Page back too. That dude should've leapt out of the American Top Team/Men Of The Year shadow into his own thing.

Instead, he's getting involved in stories that either don't focus on him or that fans don't really give a toss about. Speaking of which, that last point is a real problem on shows like Dynamite and Rampage these days. Attention, Tony Khan...