When you talk about moving WWE in a new direction, one of the ways that can be accomplished is by getting behind one of the companys biggest potential stars of the future, Kevin Owens. Make no mistake about it: John Cena losing to him clean in Owens debut was no fluke. Even though Cena won the next two contests, the man does not lose clean like that often, so there had to be some belief in him. Owens has the potential to be that heel fans love and love to hate. He took NXT by storm late last year and ran roughshod over developmental until he was brought to the main roster and landed right into the middle. He beat Cena once but lost the feud. He toppled Cesaro, but the big worry from fans is that the longer he has middling feuds and matches, the more he becomes just another guy.That can change Sunday night if Owens (who has described himself as a prizefighter) can defeat Ryback for the Intercontinental Championship. Ryback is not a bad champ or a bad wrestler. He unfairly has been compared to Goldberg, but he deserves a lot more credit than that. Regardless, Rybacks reign hasnt been too inspiring, and lets face it: The Big Guy is not going to be the guy to dominate in the ring and on the mic. Its nothing personal against Ryback, but the old argument of who needs this victory and the title itself helps steer the conversation.