10 DUMB WWE Heel Turns (We Didn't Want To Admit Were GENIUS!)
10. Tatanka (1994)
Ludvig Borga changed more WWF/WWE history than you might think.
The Finnish environmentalist (?!) ended Tatanka's lengthy winning streak with a TV win in October 1993, and that sent the federation writers spinning onto pastures new with the babyface gimmick. In short, they decided the best way to evolve Tatanka heading into 1994 was to tease a heel turn that'd pay off come the summer.
Tatanka sold out to Ted DiBiase after alleging that it was actually Lex Luger who was ready to take the millionaire's money. That ruse paid off around SummerSlam time, and it was supposed to help cement Tatanka as a detestable heel who'd do anything to rocket up the card. Unfortunately, Tatanka ta-tanked in the role, but the general idea was solid.
His career had hit the skids after losing to Borga. Instead of fighting back like a brave babyface should, Tatanka's character took the coward's path by leaning on DiBiase's cold hard cash. People might hate on this heel turn in retrospect, but it would've worked had Tatanka embraced it properly.