10 Failed Concepts WWE Needs To Revise And Revisit

10. The Ambrose Asylum

WWE doesn't do the best pure wrestling in the world. It can't; the crazy touring schedule necessitates phoned-in TV performances, company guidelines prohibit the neck-shattering drama of a New Japan masterpiece, and the matches are invariably over-produced and often formulaic.

WWE also doesn't want to do the best pure wrestling in the world. It is above pure wrestling; it presents "larger than life" characters as part of grand storylines "like Shakespeare, opera or ballet," per Stephanie McMahon.

The Ambrose Asylum was a dud sequel experiment to the Casket Match or the Boiler Room Brawl - a bespoke gimmick match designed to project and market individual characters to the "WWE Universe". The Asylum match itself is redeemable - replacing the cage with a Cell would negate the overwhelming anti-climactic drama, and hanging actual weapons from it would negate the lame, forced comedy aspect - but the essence behind the match is what requires development.

A Bar Boom Brawl mastered by the The Bar; a Hollywood Backlot Brawl as the preserve of The Miz; a No Fly Zone Match for Drew Gulak, in which climbing the turnbuckle is outlawed - this is the character-driven storytelling we expect of WWE, and what WWE expects of themselves.