10 Failed Heel Turns Of Popular Wrestlers

10. AJ Styles - WWE (2016)

When AJ Styles finally made his WWE debut at Royal Rumble 2016, the hugely positive reaction he received in response was enough to instantly tell him - and Vince McMahon - that his jump to WWE was the right choice.

His TNA/NJPW fans were pleased to see him, while the WWE Universe unfamiliar with his talents were quickly converted. Styles quickly proved he was exactly what he said he was - 'phenomenal' - which made it all the more illogical when WWE decided to turn him heel.

With the spectacular Styles consistently churning out great matches regardless of opposition, he's a difficult character to dislike under normal circumstances. To make matters even more difficult, they turned him heel during a programme with the already polarising John Cena.

As such, WWE once again ended up with a scenario where the heel was cheered more than the babyface. The crowd erupted when Styles defeated Cena - particularly at SummerSlam. This trend would continue for much of Styles' heel run and few were disappointed when Styles defeated Dean Ambrose for the WWE Title at Backlash.

WWE eventually learned their lesson and went with the fans, turning Styles babyface post-WrestleMania 33.