10 Failed Pushes That Weren't WWE's Fault

10. Carlito

Carlito was an enigma in WWE. The fans loved him, as shown from the outpour of positivity upon his announcement in the Raw Legends Night line-up. Still, his initial run didn't live up to the promising future he seemed set for, and it wasn't the company's fault.

At first, he was hotter than the sandy shores, as his "Caribbean Cool" gimmick was instantly fascinating, and he found great singles success, even winning the US Championship in his SmackDown debut. He would further win the Intercontinental Title, and fans were eager to see him pushed to the main event.

But soon, the magic was gone, as he would fall down the card, eventually wrestling in a team with his brother Primo before his release.

This sudden loss of confidence from the brass came from the fact that Carlito was reportedly very close to his "cool" gimmick, facing accusations of being lazy and unmotivated. Management would continuously get frustrated by his backstage attitude, and it all got too much after he refused to attend rehab following a Wellness Policy violation.

If a person doesn't give it their all or even want it in the first place, then how can you expect the company to keep pushing them?