10 Genius Ways Wrestling Companies Kept You Watching

10. MJF Makes Cody Wait

This was such inspired television because, via MJF, it set out an excuse to build the anticipation of a big match so perfectly in-character that it never once resonated as an excuse.

It was the perfect illustration of AEW's approach: set a destination, and pave backwards towards it.

MJF Vs. Cody was too big to deliver on free TV. And yet, without the title match stakes that allows TV to almost write itself, with a kayfabe win streak mounted to arrive at the shot, Cody had to do the work to map out a story that would elicit the longing with which fans would pay for the reckoning.

In a genius move, the sociopathic prick MJF first claimed that he had no interest in wrestling Cody at all. He did - the scalp would launch him into World Title contention, given Cody's impressive ranking - but he sought to further weaken the man he betrayed physically and psychologically to get there. Even the list of stipulations itself was advertised in advance to convey the idea that every beat was important, appointment TV.

And then MJF literally created appointments: Cody had to endure the humiliation of the whip and the beating laid down by Wardlow to make it to Revolution. After a twisting end to 2019, AEW never looked back in the war after the build to Revolution was hailed as the best engineered by a wrestling company in years.

This was the key match.