When it comes to expressions made up randomly on the spot, there hasnt been one more memorable, iconic and popular as Austin 3:16. It was the defining catchphrase of Stone Cold Steve Austin, and many argue that this was the moment that launched the Attitude Era:That speech was completely ad-libbed, with Austin doing both celebrating his King of the Ring victory and mocking his opponent, Jake the Snake Roberts, who was doing his Christian preacher gimmick at the time. Austin decided to mock some Bible passages, which led to him creating Austin 3:16. That catchphrase would soon become arguably the most popular expression in wrestling history, as Austins popularity soared, and Austin 3:16 would become a merchandise machine for the WWF. It was added to every piece of clothing and memorabilia you could think of, and soon people arenas were filled with Austin 3:16 signs. The Austin 3:16 T-shirt was arguably the #1 piece of merchandise in WWF history, and Austin himself is to this day considered the single most profitable wrestler in WWE history. Austins speech, which was completely ad-libbed, made him the most profitable and popular wrestler of all time. If there were ever a single reason to argue that unscripted promos and letting wrestlers create their own catchphrases and character traits, its the Austin 3:16 speech. No matter how hard WWE tries with its newer stars, nothing will ever eclipse the popularity Austin achieved with that random, on-the-spot magic that he found with that random insult aimed at a Bible-thumping Jake Roberts.