A hugely underrated promo. As a precursor to the 1988 Survivor Series, Jake begins this promo with some classic Roberts, wonderfully crafted phrases designed to draw the viewer in, to prick the ears in anticipation. Jake talks of pride, the importance of pride to an athlete, as well as setting out just exactly what they are all fighting for. The second half of the promo is dedicated to putting every other competitor in the match over strong. Roberts goes through both his team and their opponents, clearly defining the various beefs that make up the match and giving many, many reasons to tune in and pay money for the event. I dare say Roberts achieves more in this promo than those whose job it was to talk about the action. Professional wrestling is a show, a circus-type environment that survives on its audience. Here, Roberts does a wonderful job of attracting those eyes to the product.