10 Lessons WWE Can Learn From The Biggest SummerSlam Buy-Rates Ever

10. The Wacky Stuff Works

Call it what you will, but over the years SummerSlam has seen its fair share of wacky, campy, corny goings on, with gimmicky matches aplenty. And whilst that may not sit well with certain swathes of the audience, for the most part it seems to have brought success.

Some such examples include 1999’s Kiss My A*s match, a Hair vs. Hair bout the previous year, and 2005’s staging of a singles match for Kurt Angle’s Olympic gold medal, as well as a battle for the custody of Rey Mysterio’s son Dominick. Hardly the most conventional of stipulations…

And yet, each of these shows yielded at least 600,000 buys, making them three of the four top-performing PPV’s in all of SummerSlam’s history.

Now, you could easily argue that it was the accompanying matches that really convinced fans to cough up the dough for these shows. But either way, this seems to suggest that even the wackiest of stipulations haven't necessarily been much of a deterrent to buyers.