DDP won his first WCW World Championship at age 43 after years of being considered little more than a manager. Dallas also participated in the main events of some of WCW's most publicized pay-per-views ever, shows which involved big-name celebrities like Dennis Rodman, Karl Malone and Jay Leno. Like many of his fellow WCW alumni, DDP eventually joined WWE, but unlike many of his WCW brethren, he opted to forego his guaranteed WCW contract to do so. Financially speaking, the move made little sense but Page's advanced age and strong desire to remain in the spotlight were the reasons he chose to work for WWE immediately following Vince's purchase of WCW in 2001. Unfortunately for DDP, he made barely any impact and was not used properly from his very first moment, where he was revealed as The Undertaker's wife's stalker. In what would become a popular strategy of Vince McMahon, WWE guys squashed all former WCW wrestlers and Page was no different. In fact, he might have been the first victim to experience the "WCW Treatment". At one point, he was arguably the most popular superstar on the WCW roster. After arriving in WWE, he was foolishly demoted to the lower mid-card and weekend shows like Jakked and Heat, before neck issues forced him to temporarily retire.