10 Major Flaws With WWE's Current Booking Methods

10. Win One, Lose One

Ask the average WWE fan what they think the biggest factor contributing towards the company's inability to create new stars is and there's a strong chance they'll say "50/50 booking."

They'd be right.

There's no such thing as momentum in WWE anymore. Long, winning runs are almost completely unheard of, because whenever a wrestler scores a big victory, they're inevitably struck by a loss a week or two later, rendering the win pointless. This leaves them with no chance of pushing forward, and little hope of ever becoming a genuine star.

Strong, dominant pushes work, and we need only look at Braun Strowman's success to prove this. Sure, not everyone is suitable for this type of monster push, but WWE could definitely stand to benefit from booking wrestlers on lengthy winning runs more often, rather than curbing their progress in Bray Wyatt-esque fashion.

In trying to push everyone at once, WWE have succeeded in pushing nobody at all. They've created an environment where no one truly stands out, and everyone feels roughly on the same level. Unfortunately, Triple H's bullish, defensive response to the criticism suggest that this destructive pattern will continue long after Vince McMahon's leadership comes to an end.