10 Most Desperate Ways AEW Got You To Watch

10. Tony Khan Promises Best Genre Match Ever

This was all very strange, very alienating and yes, very desperate.

The idea of actively promoting an Empty Arena match felt rather redundant in the raw, bleak early phase of the COVID-19 pandemic. Really, it almost scanned as a cruel joke; every match held in April was either an Empty Arena match or a match in QT Marshall's gym with Britt Baker and Orange Cassidy standing behind a guardrail. This wasn't Lance Russell candidly sparking a cigarette and wondering whether the fight between Terry Funk and Jerry Lawler was even going to happen, before the palpable intensity swarmed across every empty seat and Funk almost lost his eye.

This was Jon Moxley and Jake Hager working a very long match with no people in the building because they weren't allowed in it. This wasn't the ultimate impromptu match, one so full of loathing that neither man could wait for it to be promoted or even scheduled. This was just a very long wrestling match, but Khan, anxious about falling ratings and drab, untenable circumstances, hyped it as something he "believed would be the best empty arena match ever".

It wasn't.

Ironically, had Khan not tweeted this, people might have put it over as a decent and intricate grapplef*ck outing removed stylistically from Hager's WWE impulses.

Instead, it has entered wrestling legend as the first time Khan put himself forward for a ribbing.