10 Most INSANE Things Wrestling Companies Did For The Money

2. Vince McMahon’s Special…Egg?

The team behind Dwayne Johnson's Netflix movie Red Notice repeatedly paid WWE a shedload of cash to cross-promote at Survivor Series 2021. That's why a beaming Vince McMahon arrived at the building clutching a "priceless" golden egg (one of the treasures from the film), and WWE stars were forced to act amazed.

Ridge Holland's awestruck reactions were particularly enjoyable.

Later, McMahon claimed the egg wasn't a prop from some movie, had been gifted to him by The Rock and was worth $100m. After that revelation, it went missing, and the hunt was on. Vince was furious, various stars scrambled to find the thing for a reward, and wrestling fans wondered why they were supposed to care about any of this.

It didn't need to make sense - WWE had already pocketed a substantial sum for agreeing to show off the egg at all, so their hokey hunt was background noise to company tills ringing. It made for some horrendous TV mind.