10 REALLY Long WWE Title Reigns That Didn’t Work

10. Brock Lesnar - Universal Champion (453+ Days)

Yes it's another moan about Brock Lesnar's Universal Title reign because yes it's having the most disastrous impact on the company's flagship show and YES characters have either died or been left on life support because of it.

The rationale for 'The Beast' winning any top title in the company was that he offered something special at the top of the card. A motivated and well-deployed Brock Lesnar sh*ts the monolithic star appeal he looks like he'd have no problem eating for breakfast, and yet this version of him seems completely absent since the company awarded him its joint richest prize.

The rationale for winning this particular Universal strap was the need to conclude a legitimately satisfying arc with Bill Goldberg. Their WrestleMania 33 sprint was an unmitigated success worthy of the prestige, but the bulldozing part-timers inadvertently robbed the belt and all the lustre from a programme between Kevin Owens and Chris Jericho that had simmered for months.

The rationale for him keeping the belt and seeing off challenges from Samoa Joe, Braun Strowman and AJ Styles was to reinvigorate the F5 in time for Roman Reigns to kick out of at WrestleMania 34. And he did, five times, and still ended up examining the Superdome ceiling.

The trail of broken careers in his path reads like a hyperbolic video package rundown, but there's no storyline victory beyond 'The Monster Among Men' giving Lesnar a crushing receipt that could possibly match the cold reality.