Traditionally, ever since the glory days of the World Of Sport era finished up in the 1980's, mainstream media in the UK has looked down on British wrestling, seeing it as tawdry, cheap entertainment which has no place on prime time television. ICW has changed that, oh how it has changed that. Airing on BBC One across the entire UK in early-2014, 'Insane Fight Club' explored the humble beginnings of the company, and how one man's dream has become the reality for thousands. The full documentary is available online, through the BBC iPlayer service. Due to the success of the film, a second documentary is in production, which proves what owner Mark Dallas has been saying all along, there is a real market for pro wrestling in mainstream media, because it's perhaps the ultimate form of entertainment, encapsulating everything people love about theatre, pantomime, live sports, fighting and music.