For those of us that first became fans during the Rock n Wrestling era, names like Hulk Hogan, Ultimate Warrior and Macho Man Randy Savage evoke nostalgia for the carefree days of our respective childhoods. They remind us of the days when we would make paper wrestling belts in class and challenge our friends to matches, or when we would practice the Snuka splash from our living room couches (or was that just me?). This generation (mostly) are now adults, with families, children and, crucially, a measure of disposable income. Tapping into this nostalgia for perhaps the last true great of this era yet to be inducted into the HoF is a savvy business move. It will shift a ton of merchandise (including the much anticipated Macho Man DVD set) and possibly draw some lapsed fans (and their children) back to the wild world of the WWE.