7. The Crossover Gets Coverage In The Mainstream Press
No one in the United States, outside of a few hot markets, cares about the NHL. It's a Canadian thing, plus Detroit, New York, Chicago, and a few other big/hot markets. Yet if an NHL player was signed by an MLB team, rest assured that the press would be all over it. There would be intense analysis to question the move, rate the player's chances of success, and to cover every single aspect of the story. That's exactly what happened with Brock Lesnar, exactly what happened with CM Punk, and the more it keeps happening, the more both sports benefit, thanks to increased exposure to the public. When all press is good press, this sort of coverage is great for business.