Vince McMahon has never been a fan of the "smart marks" - pro wrestling fans with a lot of inside knowledge about the business, the internet fans who pay attention to all the behind-the-scenes goings on and read/discuss spoilers and rumours. Not liking them is one thing, however. Dana White has gone to a whole other level, attacking his fans on social media, calling them idiots for criticizing his product/way of doing business, and going so far as to mock some for their weight and other attributes. As far as running a business goes, that's pretty much the dumbest thing you can do, because it turns paying customers into detractors not willing to spend a dime on your product.