10 Reasons Why Dolph Deserved His Demotion

10. He Isn't That Likeable A Face

Since turning face a couple of years back, with WWE's hand forced by the legion of hardcore fans who refused to see him adorned in the black hat, Ziggler has done little to appease those who were hesitant to cheer him.

As a heel, he was a good-looking guy who could flat-out go - and he wasn't shy about telling that to anybody who would listen. In the face role, very little has changed. The only facet he's added to his act is the unjustified - and annoying - chip-on-his-shoulder routine.

There are many ways to play the face role, especially since Stone Cold Steve Austin changed the game forever back in 1997.

That said, a whiny sense of entitlement isn't the best way of capturing the imagination of the wider audience. It worked for CM Punk. He rallied against his treatment endlessly, but the difference is that he demonstrated, time and time again, through constant reinvention, that he was capable of sustaining audience interest over several years. He defied typecasting to play against his natural heel sensibility to very successful effect in 2011 and 2012.

Unlike Punk, Ziggler is seemingly immune to character development. He still gyrates like a stripper on the entrance ramp at a time when he's trying to fully engage with the older male demographic.