WWE's going to need as many PR ducks in a row as they can find to get the same bump out of Tough Enough for USA that Total Divas has given E! Network. Yes, there's the biggest wrestling legend ever, the woman who comes from the wrestling family, the guy trained by the Harts and the "B+ player" already there. Add in the "chubby father of two from Marysville, Quebec who wears a t-shirt for wrestling and learned English from Jim Ross' commentary -- AND IS A DOUBLE CHAMPION" into the mix, and you have something special. Wrestling is in a terrific transformative space right now and WWE getting as many unique and progressive mentions in the press as possible totally helps. To drop a now oft-quoted statement, Owens winning the US Championship is actually best for business.