The perfect way to create new "open challenge" competition for John Cena is to not have Cena doing open challenges on Raw each and every single week. Instead, if Cena loses the US Championship to Kevin Owens, it gives new competition the time to both distinguish and establish themselves with the main roster audience. Guys like Fandango, Zack Ryder, Bo Dallas and Damien Sandow could ALL benefit from a win over John Cena. Giving them a month to get some traction before a Cena feud would be ideal.