10 Reasons Why People Who Hate WWE Hate WWE

10. The Fans Are Treated Like Morons

When Shane McMahon announced that he and Kevin Owens would fight in Hell In A Cell under a further Falls Count Anywhere stipulation, two harsh, clogging truths surfaced once more.

1) WWE no longer cares for the old-school logic of the cage match, nor remotely credible gimmick match psychology.

2) WWE perceives its audience as a sea of morons who would suffocate in six pack rings, were it not for their constant exposition.

For the love of Mankind, we all knew Shane was going to perform his trademark insane bump. It's his trademark. Allusions to it were made all over SmackDown in the preceding weeks. Announcing the bump ahead of time didn't detract from the drama on the night - but it did undo the mystique. This practise is alienating, and it destroys intrigue and conversations - so it's almost just as well that the company lurches from one controversial misstep from one day to the next. Michael Cole's constant repetition and exposition on RAW, and the constant, ceaseless replays polluting the programme reinforce this idea that we cannot follow what, really, is an incredibly simplistic programme. The Hype Bros are in the midst of a split. We know this because the lingering backstage segments are blocked like a daytime soap opera - and because the commentary team points out the tense body language. Imagine if Days Of Our Lives was narrated. We're a few short years removed from an actual clap-o-meter.

The principal rule of writing is "show, don't tell". WWE shatters it, and the goodwill of the fanbase, on a weekly basis.